Beginning this month, HubSpot billboards will start to appear throughout the hilly streets of San Francisco, California.

Why? Good question! There’s a bunch of reasons.

I recently spent a month living and working out in San Francisco. That city has a unique culture around billboards. People seem to talk about…


When HubSpot was in its earliest stages, I used to say yes to almost anything.

New features.

New initiatives

New ideas.

It empowered my team to move fast and get things done. I prided myself on being a “yes” man. We were working hard on getting product-market fit right, so…


Even good communication habits need to evolve as your company scales

See if you can pick out the most useful comment from the list below.

They are from my company’s internal employee Net Promoter Score survey we conducted in 2009, in which we asked a simple question — “On a…


Lessons from HubSpot’s Journey from Startup to Scaleup

The kind of culture I wanted for HubSpot in our early days was one where we didn’t have to think about it. I subscribed to the Fight Club credo: the first rule about culture is that you don’t talk about culture.

As a lean, innovative company, we were laser focused…


Formal business school is great — at the right time.

I am often asked by 20-something employees at my company, HubSpot, if I would recommend that they get their MBA. While I never flat out say no, I do offer my perspective about the value of learning key lessons — while getting paid — by working at a company that…


2016 marks HubSpot’s 10th anniversary.

When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution — it was a revolution. …


When you look across the business software landscape, there are many large software companies (market cap >$10 billion) out there that sell to enterprises: Microsoft, SAP, Oracle, Workday, Salesforce, Adobe, IBM, Citrix, ServiceNow, Symantec, CheckPoint, CA, Red Hat, EMC, and maybe a few I forgot. There’s only one large software…


I consider companies as going through four stages of an S-Curve:

  1. Getting Product Market Fit — Can you build something useful that can pull in some money in some way?
  2. Getting the Math to Work — Can you acquire customers for X and get at least 3X in return?
  3. Getting…


HubSpot is 9 years old. I consider that we spent our first 6–7 years in “startup” mode, where we got through product/market fit and got our customer economics to work. Over the last few years, we’ve been in “scale-up” mode, where we’re adding fuel into our engine and growing fast…

Brian Halligan

CEO @HubSpot, Author of Inbound Marketing book, MIT Sr. Lecturer.

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