In a current scenario, the agriculture market is dominated by middlemen and commission agents. In Delhi, commission agents charge fees ranging from 6%–15%. Where as in Punjab, there are as many as 22,000 commission agents and innumerable middlemen in each market.
We have decided to turn the tables. We wanted our information services to be the best in the market and also to be cheap and affordable for the farmer. With a lot of hard work and dedication for more than an year, we trained our information services to be the best in the market.