Xhuma — connect like-minded people

Health and fitness apps have become widely popular over the past few years, with usage growing by over 330% in the last three years.
- Flurry analytics

Physical inactivity remains a big problem for Australians, with obesity on the rise for both children and adults. According to the Australian Bureau of Statistics, around 62 per cent of adults did not meet the recommended physical activity guidelines of 30 minutes of moderate physical activity most days of the week in 2007–08.

Research also shows that the reason behind this is not, that people don’t want to do exercise but they don’t have partners to accompany them for that regular and mundane workout sessions.

About Xhuma

Many people that plan to do exercise or any other physical activity quits after few days. The reason behind that is, we humans by nature are social animals and we can’t continue anything alone.

Many studies have shown that people find that they stick with an exercise program more often if they are working out with a friend or family member. The benefits of having someone to exercise with encompass your mood, energy level, weight loss and overall health.

Xhuma is build to solve this problem by using technology to connect like-minded people to help them live life to the fullest.

My Role

I worked closely with UX lead. As I was working as a senior UI/UX designer on the project, I owned the process from end-to-end including design research, prototyping, UX design, UI design, interaction design.


8 weeks, as this project was a fixed cost project.

The Process


I personally follow a 5 step process which covers the entire product cycle. The process is inspired and adapted from the principle of design thinking along with the philosophies of human-centric design.

Design process we used

Competitive Analysis

We did a thorough competitive analysis. We mapped the different kinds of features and convenience that the competitors provide.

Competitive analysis

Based on the market research done by our Australian research team we identified the target audience for our product.

Target audience for our prodcut

Next, our Australian team conducted and recorded a series of interviews with 8 suitable users, which they send back to us.

Here are the findings:

People can’t exercise or perform activities alone, and it’s really hard for them to search for the activity group that fits their criteria in the city.

Problems user faces:

  • Often a times they feel bored and lonely.
  • Users want to train better and harder.
  • Users use different apps for different sports/interests.
  • No platform to connect people having similar interests.
  • Uneasy to connect with strangers
  • Want to spend quality time.


We then identified and created a persona of our early adopter.

Persona of our early adopter

John is an architect who usually works on freelance projects. His wife is working and kids go to school which lefts him alone and bored at home.He wants to perform physical activities but doesn’t have partners to do so.

John decides that he wants to go out to meet new people and wants to lose weight that he has gained due to lack of physical activity.

So how can we make John healthier and socially active so that he can live life to the fullest?


Xhuma is build to solve this problem by using technology to connect like-minded people to help them live life to the fullest.

Key Benefits

  • Get to do more of the things you enjoy doing.
  • Achieve great results/improve.
  • Have fun.
  • Don’t be lonely!
  • Live a more active life.
  • Get healthier and happier.

Key Features

  • Find people who like doing the same things as you do instantly.
  • Find people around you who can help you to try something new.


After getting all the details about project and had a better understanding of user goals and behaviours, we decided to make wireframes for the app. It made our thoughts more tangible and allowed us to get better feedback from team members.


Visual Design

Challenges we faced

The whole ride through the final development was not that smooth and we did some iterations to the designs.

Challenge 1: How can we smooth the activity creation process and make it interesting?

Solution: Initially we had created a single form to create the activity, but it was too long and boring.

We divided the whole creation process into small chunks and made it more interactive for the user.

Challenge 2: How to gather full profile information from the user?

Solution: Earlier we forced user to provide information during the sign up process but during our user testing it was making users frustrating.

We decided to ask only Full name and email id during signup and for other information we showed a red dot at profile icon at tab bar which reminds user that they still have to fill the information. Additionally we provided a progress bar inside profile detail that tells user of their progress.

Challenge 3: How to persuade user to verify email id?

Solution: As users security was our primary concern, we wanted all the register email id’s to be verified. We don’t wanted to frustrate user so instead of blocking user, we let user enter the app but blocked him/her to create an activity or show interest to activity and provide them with a toast message asking to verify the email id.


Currently the project is under development phase. Flurry Analytics research show that Australian people take fitness apps in a positive way and

Meet my awesome team

M. Nadeem, UI/UX Lead

Yagya Dembla, Associate UI/UX Designer;

Thanks for reading!

If you’d like to get in touch or find out more about me, please use one of the links below:

Email // LinkedIn