Find what you want to eat. Eat with time to spare. Share your experience.

Project Overview

ThruWord is an application that helps users find the best dishes around or food they crave, have it ready when they get to the restaurant, and communicate with restaurant managers about what they liked and how they can improve.

Unique Value Proposition

Access to validated and trustworthy reviews easy access to discounts easy access to select a meal at a restaurant.

My Role

I was the UX designer and I was responsible for conceptualizing and designing the entire product from scratch.

Gathering Information

For our better understanding, we invited all the stakeholders to our office and then had a workshop with them. We created a lean canvas to focus on problems, solutions, key metrics and competitive advantages to better explore the business model. During the workshop, I documented all the points and business requirements.

Previous Assumptions Made

  1. People are aware that sometimes businesses pay for reviews for their business.
  2. People don’t trust review sites because anyone can write anything.
  3. People are sometimes worried that they reviews that they are reading is not authentic.
  4. People would like to know that if they provide a review it is going to impact the business.
  5. People don’t have a way to tell what dish is the best when visiting a restaurant.
  6. People could visit a highly rated restaurant and still get offered a medium quality meal.
  7. People would like to try the best food on the menu that that restaurant is known for.
  8. If people know that dish is good without trying it before they are more likely to give it a go.
  9. People want to review when they have a bad experience.
  10. People are likely to write a review when they’ve had an exceptional experience.
  11. People have specific needs (type of food, accessibility, hygienic aspect, etc.) when they visit a restaurant that they might not be able to know before visiting the place.


We started our research by identifying our users. The idea of creating personas was to make sure that every person on our team knows who exactly are our primary users are. We identified that there are two primary users.

  1. Restaurant owners: Who owns the restaurant
  2. Customers: Who eats at restaurant


The purpose of creating the user profile canvas is that it helps us tackle a core challenge of every business — creating compelling products and services customers want to buy.


  1. User to feel Satisfied with current review writing.
  2. User to feel satisfied with ease of use.
  3. User to feel their review is relevant and Helpful.
  4. User to finding out about the best quality dish.
“A recent Nielsen survey found that 78% of people trust consumer recommendations above all other types of advertising and marketing.”


We started with a thorough competitive analysis. I took four competitors and not more than that because the longer the competitive list is, the more difficult it will be to do a sufficiently thorough investigation. In addition, there becomes a point of diminishing returns where there is not much new going on in the space that hasn’t already been brought to light by a previous competitor.

We then mapped all of those on a comparison chart and it gave us a pretty decent idea of the kind of solutions available in the market.


We created a list of user persona’s to be shared with the stakeholders and our agency to find the right people for the interviews.


We then called 8–10 people in our office and interviewed them to exactly identify the pain points and gain points. Simultaneously we kept mapping their responses on an excel sheet and started comparing all the answers. We have two personas for our interviews

  1. User
  2. Customers
Above is the user interview of restaurant owners

Above is the user interview of Customers

After analyzing the user interview we get to know that there are 6 pain points that most of the user felt.

  1. No easy way to find the best dishes or food you crave.
  2. No efficient way to communicate with restaurant managers.
  3. No up to date live menu for restaurants.
  4. Traditional review sites take the excitement out of trying new things.
  5. No way no know whether reviews are genuine
  6. It’s hard to eat out when you’re in a rush.


  1. Save time by having a selection of top dishes or food you crave through an up to date live menu, and have them ready when you get to the restaurant.
  2. Don’t second guess yourself about what to pick from the menu, see what others have to say about the dish.
  3. Rate the dish and let others know if it lives up to its name.

Define and design

After all the research and findings, I shared my documents with the business analysts. The BA team then put down all the points in the proper format and finalize the user stories. The user stories then become the document for the development team to estimate time and effort.

I then designed the wireframes of the app which were later on shared with all the stakeholders. Development team and client pointed out minor changes which were then taken care of.


Then after the validation of all the stakeholders, we worked on visual design of the applications.