Ambition IOS App
Ambition training tracker is a martial arts app that allows you to record your training sessions, skill sets, photos and videos. All of your martial arts information will be available in one place. With Ambition training tracker, you will have the information on your training to analyse and improve your performance.
For all the fitness enthusiasts, it’s really important to measure their daily progress. Each small achievement can be a great moral booster for the individuals.
The challenge here was to create a fitness product with a differentiation amongst all the other tons of product out there. To create a product that helps fitness enthusiast in their objective to improve day by day and documenting the progress to motivate them to evolve in their respective fitness regime.
Every problem needs to be approached in a bit different ways. However, the basic process remains the same. Over the years working in the industry, I follow a methodology inspired by user-centric design and the principles of design thinking.
The amount of time and effort spent in each phase might vary a bit but the overall approach remains the same.
To understand the problem, we did a two days workshop where all the stakeholders brainstormed on all the aspects of the product. The main output of the workshop is a lean canvas that essentially acted as a blueprint for the entire product cycle.
With the help of the workshop, we were able to able to create a differentiating factor for the product. Often, the designers think of fitness community as one generic demography. However, when we dig deeply, we realized that this demography is divided into many segments, e.g parkour enthusiasts, street workouts enthusiasts, martial art practitioners etc.
Out of all these, martial art fractionators were the most ignored demography. Primarily because they are a very niche community. However, they are the most engaged community amongst all. Martial art is a result of years of practice and dedication. Hence the engagement level is very high compared to other casual fitness demographies.
I have always believed that we should always “make a product that few people love rather than something that many like”.
Hence, we targeted martial arts practitioner as our primary target.
Having said that, there are some fundamental similarities that between all the fitness community that we included in our product.
This is the part where we find interview our target users, try to empathize with their needs and pain points. We start this phase with creating a user persona. We created a quick proto-persona to help us find the right set of people for users. The persona was then shared with our partner agencies to scout for the right people.
The persona was based on following parameters:
1. Demographic Segmentation
2. Psychographic Segmentation
3. Behavioral Segmentation
4. Needs-Based Segmentation
After creating the proto-persona, I contacted our partner agency to look for people with similar demography. I then started the user interview and writing the user questions.
An excel is then prepared with the responses recorded against the questions for qualitative analysis. The user interview was also recorded in audio format to be referenced later.
After analyzing the user interview, we came up with 4 essential pain points that most users felt.
1. There is no way to track their daily progress in terms of martial art session.
2. There is no simple way of scheduling your sessions and logging them.
3. There is no methodical way of recording your session videos for all your logged schedules.
4. There is no way of comparing your daily progress with the previous sessions.
In conclusion, we needed to create a solution where a user can track, compare, store, schedule, log and record his sessions. Imagine a digital journal for fitness enthusiasts.
Since our client had a set budget we used ROI graph(above image) and started refining the features & discarding out features which might not be required in the MVP. That gave us a quite clear understanding of the what exactly goes into the product.
3. Define and design
After all the research and findings, user story document was created for estimating time and effort on the project.
After estimation, I kickstarted my the deign phase and created a low-fidelity wireframe. The wireframe then becomes the blueprint for the development team. It helped everyone to visualise the final form of the product.
After finishing all the wireframes and sitemap work i started working on visual designs and finally it was all approved and client really appreciated our hard work.