Average Joe with average powers.
Once you have it, don’t stop talking about it. Use it as the starting point for all product planning. Refer back to it in key company meetings. Make sure it’s communicated in onboarding. Put it all over the walls.
It should be short, memorable, and framed within a broader technological or societal context that’s inspiring to your team.
It lays out the big, concrete steps your company needs to take over the next few years to make it happen.