When I joined Big Fish Games a little over a year ago, they had a web based catalog of desktop games, but no such catalog for their newer free-to-play mobile games. These games had presences in the App Store, Google Play, and on Amazon, but lacked their own unique websites.

Enter the web development team! 💪

It’s been our job to design and develop microsite landing pages for each of these mobile games. Early on, we realized that we needed to determine how to convert desktop traffic — users finding these pages through a Google search or links from our…

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