Hi Brian. Thanks for taking the time to read and post. Interestingly, of the survey results we received of people who had only attended 1 or 2 games, only 10.6% of people mentioned price as an issue after 64.8% said they were busy/too may other options and 13.6% said it was too cold which is why we’ve moved kickoff times from 7 pm to 5 pm. We really want to keep things as affordable as possible. Truly. Since you live in SF, you know how expensive things can be. The cost of having games in SF is simply very high. Otherwise we would have lower ticket prices. We’re always balancing promotions with making sure that we create a path towards financial sustainability. For families, we’re experimenting with some things that will make it more affordable since we get it’s tough to pay full fare for young kids. Thanks again.