Thank you for the kind words and sentiments. I really appreciate it. I’m part of a group of us who, for the greater part of the last two years, have dedicated all of our time to bring the sport we love to the city we love because we believe in the potential/rewards/benefits to the people who could become fans of this club. Personally, I’ve been touched by the moments I’ve seen grandparents creating lifelong memories with their grandchildren at Deltas games…because it reminds me of my grandfather who first took me to soccer games. He’s no longer with us, but those memories I treasure and are incredibly meaningful to me.
Now some reactions to your suggestions.
1] Interestingly, of the survey results we received of people who had only attended 1 or 2 games, only 10.6% of people mentioned price as an issue after 64.8% said they were busy/too may other options and 13.6% said it was too cold which is why we’ve moved kickoff times from 7 pm to 5 pm. We really want to keep things as affordable as possible. Truly. Since you live in SF, you know how expensive things can be. The cost of having games in SF is simply very high. Otherwise we would have lower ticket prices. What I most appreciate from your comments is that this data set doesn’t include people like you (who haven’t attended a game yet) and that you understand that the pricing decisions have to factor in elasticity and revenue targets.
2] For concessions we’ve specifically been focused on trying to get higher quality food than the typical stadium fare and at lower prices. In response to your example, we know that other Bay Area stadiums offer lesser brands for price points around $15. The reason we use cans is to make lines shorter because it eliminates the time to have to pour and it also creates less waste.
3] Great question…especially because in all the surveys we’ve done around what motivates people to go to games, the primary motivator is to do things with friends. There is a large Arsenal supporters group, so that might be a place to start.
Thanks again Rey.
