You’re 100% right that the data presented excludes the data set of people who don’t know about us. Most definitely. That is a great subject for a future post. However, we’re prioritizing making sure we understand and improve retention, before we focus on pouring a lot more volume into the top of the funnel. The behaviors as well as price sensitivity/elasticity in the broader population might very well be different. Thanks for pointing that out Evan and I completely agree with you.