Brian J. HertzogBlockedUnblockFollowFollowingTech Banker, Blogger, Marketer, and Entrepreneur. Publishing thoughtful stories that inspire action. http://brianhertzog.com/signup @bhertzog.May 5, 2016A Jelly First ExperienceKela61But, why? What’s it for? Who’s it for? Maybe I’m wrong but my instinct says Biz Stone is way off the mark.