Some things are clear.
1 — Medium is not, will not be a BuzzFeed. We have BuzzFeed for that.
2 — Engaging content allows for new “mediums” of communication. News (and ideas) are no longer funneled from the top down, but appear to be taking on more of a dialogue form, in which content builds off of itself (hence this response).
3 — Watching a company mature is an evolutionary process. Some initial ideas are good, and others don’t make the cut. But when you throw smart people and potential into the same room, you can’t always predict what will happen. Nor, can you decide to marry an initial idea, just because it sounded nice in the beginning.
What will the future of Medium look like? More engagement, “real time” publications, and people experimenting new methods of engaging an audience. Got a new book? Great! What would it look like to add it here? Maybe someday there will be a way for writers to sell stories directly on Medium? Who knows?
Underlying Twitter, YouTube, Medium, and other user-generated content sites, is the art of communicating. Which is why, I’m less concerned with what’s currently going on, rather the direction of communication as a whole. Great summary, Mark.
Here’s to the future.