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The last few years have seen tremendous growth in the adoption of cloud-based and SaaS applications in enterprises, especially in the fields of Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Marketing Automation, Human Resource Management (HRM), Customer Service Management and Supply Chain Management (SCM). The variety, quality, and popularity of these applications continue to rise due to technological advances in this field.

The SaaS market is anticipated to grow at a compound annual growth rate (CAGR) of 21.2% during the forecast period 2018–2023, according to a recent report by BusinessWire. Some prominent examples of these applications are Salesforce (CRM)…


The data landscape is changing. Not only is the volume of data exploding, but the variety of data in terms of formats, locations and velocities is also compounding challenges for enterprises.

In this day and age of ever increasing data, effective data integration is rapidly becoming key to digital transformation. A data integration strategy that can deal with vast amounts, varied characteristics and formats, as well as locations is essential to foster data-driven business decision making today. This is because a few broad trends in data integration are coming together to put more pressure on data professionals than ever before:

  1. Increasing volume, variety and velocity: More data from a variety of sources in more formats (structured and unstructured) is arriving quicker than ever before.
  2. Increasing, disparate data locations: Data no longer…

Bhooshan Mogal

Product Manager passionate about simplifying complex data technologies for the end user

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