Bhrigu ChadhaHow I used AI for touchless shopper engagement to get 300% improvement on offer utilizationThe ‘Smile to get Discount’ Campaign was deployed at Reliance Smart, India to increase awareness and purchase of Coke’s new energy Drink.May 18, 2020May 18, 2020
Bhrigu ChadhaAnalyzing Issues in Vehicle Classification and Counting SolutionThe uses cases for counting vehicles on a road are:May 2, 2020May 2, 2020
Bhrigu ChadhaCustomer Journey Map for Data ModelingWe create a CJM to think from the customer’s perspective and align business goals. Further, the CJM is regularly updated to improve the…Feb 9, 2020Feb 9, 2020
Bhrigu ChadhaHow Zomato stays ‘fresh’?A peek into the process that powers Zomato’s product development…Jan 21, 2020Jan 21, 2020
Bhrigu ChadhaProduct Adoption of Music Streaming Services in IndiaI want to tell this story a bit differently, from my own personal experience and observations, instead of just curating content from…Nov 14, 2019Nov 14, 2019
Bhrigu ChadhaDevelopment Journey of a Consumer ProductFrom problem to prototyping, production and launch.Oct 16, 2019Oct 16, 2019
Bhrigu ChadhaMaking Your Audience the Center of Attention.. LITERALLY!How we automate brand interactions offline and initiate the engagement by machine effectively. “Reduce clutter among the content shock.”Aug 25, 2019Aug 25, 2019