The importance of a Web Site Navigation
The navigation of a website, often left out, has a key role in shaping our experiences online. It is it who shows the user where he can get and what you can find when you access a new site.
The quality shipping directly affects the credibility of the brand. The customer needs to feel safe to click on offered links, and create a picture of what he will find. Good navigation allows you to direct and encourage visitors to find the information they seek (or what the company wants them to find).
The customer can not buy what he can not find.
The page main menu allows you to browse through their labels. This label must be the most direct possible and without technical jargon. The titles should be understood by any audience that visit your site, especially those who are not from the area of your business. The goal is to instigate the user to click the link, and do not let it unsafe without knowing what they will find.
Search Engines alternatives such as custom search fields and content filters, also facilitate the gathering of information. If the customer can’t find what you need, it comes in contact with your call center, increasing support costs, or worse; leave your site and search another company that offers a better experience.
Information is useless if it can not be found.
Content marketing is one of the main tools to attract new customers and create brand presence. Brands that work with content demonstrate experience and ownership of their business.
Negative experiences when using a website are more striking than any positive marketing that is made. Your website should be useful for your customers to suits their needs and recommend their results. The goal is to create a navigation that makes sense to users and achieve their business goals.
The navigation aid in orientation.
The position of the navigation is a crucial point to guide the visitor. In addition to the links of navigation options, such as menus and banners, navigation design also determines the position of securities, sub-menus and utility pages such as shopping cart.
Change the position of these key elements within a site causes confusion and re-training in their use. There are conventions of content position, where users are already accustomed. Try to keep to them.
The main objective navigation design is to create an interaction effortlessly.
Unnecessary clicks accompanied pages refills are annoying. The search for information should be short and quick.
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