Alex @Bickov
Jul 22, 2017 · 1 min read

Thank you for the great and useful post.

Unfortunately in Medium articles links are “nofollow” which impacts the SEO. It is not completely clear if Google takes into account nofollow links. Google Webmaster Guidelines state that Google doesn’t follow these links, however they may still appear in their index if other sites link to them without using nofollow, or if the URLs are submitted to Google in a Sitemap. Also, it’s important to note that other search engines may handle nofollow in slightly different ways. It’s often argued that nofollow links do have a positive correlation with rankings. If you want to use them you should use anchor text (phrases, keywords) with short-links. The short-links don’t influence SEO because the rank goes to Target link. So marketers could use short-links to track the clicks from Medium, for example.

Alex @Bickov

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