Your online business is not making as much profit as you want to? You want to make it be the most impressive and professional? So have you ever thought about upgrading your Magento website to Progressive Web App (PWA)? In this article, I will point out the reasons why you should build a Magento Progressive Web App — a solution that will either save or bring you tremendous benefits.
WHAT MAGENTO PROGRESSIVE WEB APP REALLY IS?
In recent years, Progressive Web App (PWA) is not something unheard-of to the users. PWAs are becoming more and more common because of its convenient, perfect functions and especially cost-saving. Meanwhile, Magento is one of the most popular e-commerce platforms. Magento Progressive Web App (PWA) is a type of mobile e-commerce app that delivered through the web, based on Magento opensource e-commerce platform.
HOW DOES MAGENTO PROGRESSIVE WEB APP “SAVE” YOU MONEY?
1. Take Less Time Of Development And Associated Cost
We just have to pay a one-time development cost for developing a Magento Progressive Web App and it takes about two to three months to develop.
In comparison, the native apps have to be paid for developing, submission cost individually for each operating system such as Android and iOS. Each native app takes at least 5 months to develop. Moreover, a native app always requires on-going updates which lead to the high maintenance fee.
Specifically, the development cost is calculated based on the developers’ hourly rate. Therefore, Magento PWA is definitely a more affordable solution to enhance mobile user experience than native mobile app development.
2. Minimize SEO & Marketing Effort and Related Costs
Magento Progressive Web Application can help SEO & Marketing, which often take a considerable budget of businesses, in many ways. As a result, online stores can still achieve positive results as they expect without spending a lot of money.
a. Support SEO and boost rankings on Google
Magento PWA inherits all brilliant characteristics of a website. Especially, Magento PWA is SEO-friendly. Although having an app-like interface, it still has URLs with meta tags, descriptions, keywords,.. that’s why it can be sharable or linkable.
As you might know, “mobile-friendly” is one of the most essential factors to decide Google rankings. Luckily, PWA for Magento 2 is optimized for mobile with responsive design and fast page loading. Owing to that, it helps to improve stores’ rankings on SERPs.
b. Promote MKT campaigns thanks to Magento PWA’s Push notifications
Another function of Magento PWA that will help you use your budget more effectively is Push notification. Due to sending the Push notifications, all business owners having Magento PWA are saving a lot of money on email marketing services or cold callings.
For example, MailChimp, popular mail service for Magento stores, costs $0.03 per email if the number of customers is under 5,000 and $0.02 per email if that is over 5,000. Meanwhile, push notification on Magento PWA is totally free for business owners to keep the customer engaged and updated with the store’s news and promotions.
HOW DOES MAGENTO PROGRESSIVE WEB APP “BRING” YOU MONEY?
1. Increase Reputation and Indirect Website Traffic
At the moment, there is still a small number of businesses using Magento PWA. By using a new, distinguished, standout PWA, the site can be a leader PWA in the niche. PWA is now catching a lot of attention from people who are interested in modern technology. Therefore, to match the increasing demand, a lot of articles related to PWA is written and mentioned the PWA pioneers.
If you integrate PWA into your Magento site at this early stage, there is a high chance that your business will appear in those articles. As a result, you don’t have to waste money on Adwords but still having a significant amount of indirect traffic.
2. Widen The Customer Base
Furthermore, PWAs can run perfectly well even on low-bandwidth networks, so the customers even in the most remote regions can access PWA; customers can access across devices and operating systems. Therefore, Magento PWA can help business owners to reach more potential users.
3. Enhance User Experience
Compared to Magento native apps and normal websites, Magento PWA is really progressive as its name. It is made with faster site loading speed.
Its user interface also optimized for both desktop and mobile which bring user best experiences. As a result, it reduces the bounce rate and also increases the session duration and the most important is the increase of conversion rate on the site.
HOW TO INTEGRATE PWA IN MAGENTO 2 WEBSITES?
There are multiple ways to convert a Magento/ Magento 2 website to Progressive Web App. However, the most potential and cost-effective one is to use Tigren’s Magento 2 PWA integration service. They will help you to integrate your existing store with PWA with full functions after just 1–2 months. Send your request to info@tigren.com to get more information and a free estimate for your project.
