PinnedStephen BienkoThe Million Dollar Dilemma: Caitlin Clark, Tim Tebow and the price of College StardomCaitlin Clark and Tim Tebow have the same marketing power and need to follow similar paths to create wealth from their sport.Apr 9Apr 9
Stephen BienkoIs the NCAA Transfer Portal Liberating Athletes or Hindering Their Growth?The NCAA transfer portal has become a defining feature of collegiate sports, prompting debate over how it affects student-athletes. With…Jun 12Jun 12
Stephen BienkoWhat Robinson Teaches College AthletesAs we commemorate Jackie Robinson Week, I am reflecting on the profound impact this remarkable man had not only on the world of sports, but…Apr 181Apr 181
Stephen BienkoWhat Coach Holtz Knows That We ForgotWe all know coach Lou Holtz is an undisputed legend, but his recent post on X (formerly Twitter) just made many of us wish he was leading…Apr 5Apr 5
Stephen BienkoThe College Collective Conundrum: The Real Threat to Student-Athlete EmpowermentThe rise of college collectives following the NIL movement has resulted in a new era of confusion and controversy in college sports. While…Apr 3Apr 3
Stephen BienkoNIL vs Endorsements: The Monster of Confusion We CreatedLet’s be real — this whole hubbub (yes, I used hubbub) around NIL deals for college athletes is pure semantics.Apr 2Apr 2