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Stephen Bienko

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Stephen Bienko

The Million Dollar Dilemma: Caitlin Clark, Tim Tebow and the price of College Stardom

Caitlin Clark and Tim Tebow have the same marketing power and need to follow similar paths to create wealth from their sport.

7 min readApr 9, 2024

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The Million Dollar Dilemma: Caitlin Clark, Tim Tebow and the price of College Stardom

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Stephen Bienko

Is the NCAA Transfer Portal Liberating Athletes or Hindering Their Growth?

The NCAA transfer portal has become a defining feature of collegiate sports, prompting debate over how it affects student-athletes. With…

5 min readJun 12, 2024

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Is the NCAA Transfer Portal Liberating Athletes or Hindering Their Growth?

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Stephen Bienko

What Robinson Teaches College Athletes

As we commemorate Jackie Robinson Week, I am reflecting on the profound impact this remarkable man had not only on the world of sports, but…

4 min readApr 18, 2024

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What Robinson Teaches College Athletes

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Stephen Bienko

What Coach Holtz Knows That We Forgot

We all know coach Lou Holtz is an undisputed legend, but his recent post on X (formerly Twitter) just made many of us wish he was leading…

4 min readApr 5, 2024

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What Coach Holtz Knows That We Forgot

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Stephen Bienko

The College Collective Conundrum: The Real Threat to Student-Athlete Empowerment

The rise of college collectives following the NIL movement has resulted in a new era of confusion and controversy in college sports. While…

5 min readApr 3, 2024

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The College Collective Conundrum: The Real Threat to Student-Athlete Empowerment

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Stephen Bienko

NIL vs Endorsements: The Monster of Confusion We Created

Let’s be real — this whole hubbub (yes, I used hubbub) around NIL deals for college athletes is pure semantics.

2 min readApr 2, 2024

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Stephen Bienko

Stephen Bienko

Business, Life and Performance Coach, Speaker | Sports Education Advocate and washed up former NCAA football and track athlete.

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