Blockchain and its Plans for Brand Loyalty for Game Publishers✨
by: Yoav Vilner | Jun 28, 2018, 02:19pm
As decentralized networks become popular in the business world, companies are finding new, more valuable ways of interacting with users.
Traditional centralized businesses remain popular due to their simple set up and rigid structure, while decentralized networks have a much looser organization. This complicates the launching phase but contains notable advantages. A vital prerequisite for any distributed network is pure transparency — a result of the blockchain ledger keeping users accountable and organized.
Though centralized services might be faster on their feet, their decentralized peers have the upper hand in terms of user participation and stand to gain more from it. Whether sharing photos, contributing content, or referring friends, businesses that deliver communication and collaboration as a “product” gain an advantage in blockchain. With greater transparency come stronger incentives and rewards for user participation, which builds services that can grow sustainably without exposing users to external conflicting interests.
Armed with little more than clever new ways to use the blockchain, businesses seek to recruit users to their networks and eventually challenge the biggest industry players. It’s happening slowly, but this sea change is evidenced in many of today’s most pertinent examples of blockchain in business.
Referrals with Innovative Incentives
Referrals are an established marketing and sales technique, and involves a user recommending a service in their network, converting them into users. Most referrals and recommendations can be tracked to a point of contact, letting companies reward referrers. Even so, the way this is handled for online services remains relatively unsophisticated. It’s difficult to track complicated, multi-step referrals that frequently occur on these expansive networks, let alone determine the quality of a user’s link.
This disincentivizes users from referring others or doing more than the bare minimum. 2Key, a blockchain-based referral platform that organizes, incentivizes and rewards its users, is looking to improve this. With transparency and dynamic cryptographic linking across the ledger, the company’s smart contract system can autonomously deposit cryptocurrency to all those who took part in a referral.
In parallel, a reputation system records the quality of one’s role in the ecosystem. This model will show users a real benefit in positive contributions, as they can earn rewards from positive, relevant content. At the same time, the platform disincentivizes poor linking by reducing users’ points when they unsuccessfully share links or share too often. This keeps the network clean and ensures higher quality links. 2key’s solution packs a stronger punch as it recruits new users, increasing value for participants and for the platform’s corporate partners as well.
Brand Loyalty for Game Publishers
Gamers are incredibly fickle, though they’re known for avid loyalty to their favorite publishers.
They’re also vocal about companies they see proliferating unfair and unfun practices. Therefore, winning their loyalty in a healthy way represents a significant advantage. Games with large user bases must constantly innovate and keep players interested and working toward a goal. Buff is launching a blockchain solution that offers a better alternative to game publishers than
The unpopular model of paywalls and randomized ‘loot boxes’.
Companies that have integrated Buff Coins with their games can track user participation and achievements through the ledger, offering them real-time cryptocurrency rewards for reaching in-game goals. Publishers and game developers can use Buff to create game world economies that monetize gamers’ contributions and dedication, thus offering greater incentives to stick with a game and be the best player.
Games that have tokenized their economies can retain users more effectively, simply because time is no longer the only aspect that gamers have invested in them. Money is now part of the equation, which also means skilled gaming performance is more lucrative than ever before.
Website 🔗: http://bbtokens.io/
Telegram ✉ ️: https://t.me/bbtokens
ANN thread 🖇 : https://bitcointalk.org/index.php?topic=4577346
