Four reasons why you should use a Thermometer Chart
Running a Fundraising Campaign?
We’ve got you covered with some tips on tracking your goals. Online fundraising and goal tracking is a great way to run a donation campaign, particularly with the potential of campaigns to go viral and gain traction through social media. Having a visible goal tracker or thermometer chart makes it easy for you and your audience to stay on top of the target. There are four main reasons to add a visible goal tracker for your next fundraiser or campaign: accountability, raising awareness, encouraging participation and creating a point to rally around.
1. Accountability and live progress tracking
Clear, visible goals are particularly important for online fundraising or campaigns. Live progress tracking towards a specific goal helps create accountability and keeps the focus on delivering to that specific goal.
If you’re a charity raising money for an event it is also important to have visibility on how this is tracking to stay accountable to those who have donated.
2. Raise awareness and share your goals more widely
Having a visible goal tracker means you can raise awareness of your campaign or fundraiser more easily. Share your goal on social media, promote your web page and keep visibility and focus on how the progress towards this goal is going by sharing your goal thermometer.
3. Encourage donations and participation
It’s a natural instinct to feel a bit competitive when you can participate in something and see the result of your donation updating in real time. Fundraising thermometers where already harnessing gamification before the word was even woven into corporate vocabulary. It is a good way to encourage participation and donations simply by having a live representation of the goal.
4. Have a visible point to rally around
The present generation of donors and givers are motivated to advocate for a cause and through social media, there is a new trend of social fundraising. Having a visible, shareable online goal tracker gives your audience a common point to rally around.
Eventbrite wrote about the advantage of online giving campaigns in a recent blog and the opportunity presented by the surge of online fundraising. Social media has potential for online giving campaigns to set off a chain reaction of giving. This is exactly the kind of viral trend you hope your charity or benefits from.
If you need a way to bring share your goal tracking with the world, The Big Crunch thermometer chart is an easy way to quickly bring your goals to life.
Create your own on The Big Crunch here.
Get more donations or support for your fundraising campaign by creating your own thermometer chart through The Big Crunch. You can easily share it on social media or embed it on your website. You can embed your chart as shown below by clicking the embed button on your editor.
