Masterclass Product Analysis

  • Using the product
  • Analyzing the entire customer funnel
  • Discussing product strategy
  • Identifying pain points & opportunities for growth
  • And hypothesizing what the future of Masterclass looks like

Product Overview

User

Hypothesis

Solution

Business Goals

Success

Product Experience

I will buy anything that has an advertisement of this quality.
The interest is there!
This was one exercise in a 76 page PDF...
So many… sections…
Creator Home Page, other creator lesson page, OTHER creator lesson page which links to community page when paused.
Left side has no autoplay, right side has autoplay… back to the homepage. I’m just not sure why.
Normalpersonclass.

Customer Funnel Analysis

Acquisition

Activation

Retention

Referral

Revenue

Product Strategy

Opportunities (and features) for Growth

Celebrity Challenge

Success Stories

Fan Pic

Spotify Super Fan

Conferences

Finishers’ Group

Celebrity Lifestyle

Checklist

Documentaries

Day to Day

  • Get Gordon to do his relaxing technique
  • Get Malcolm Gladwell to go through his morning routine
  • Get Steph Curry’s workout playlist on the platform
  • Get Serena Williams to show us her routine to focus up before a game
  • Or, you have 16,000 minutes of content. Repurpose it, with some Hans Zimmer background music, into motivational videos for every situation in life. Basically, an ad.

Mini Trailers

Family Plan

The Future of Masterclass

Parting Words

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