If There’s No ROI, Why Bother?

If you’re only measuring employee satisfaction as your metric for an engaged workforce, then you’re simply setting the bar too low. Companies that use employee satisfaction as a measure of engagement are rarely satisfied with the return they’re getting on their investment — if they’re measuring ROI at all.

The Incentive Research Foundation recently reported that while 89.3 percent of companies surveyed indicated that goals/objectives are used to determine incentive payouts, only 52 percent assessed return on investment.

CEOs who think employee engagement is a “feel-good” initiative are falling short in the results they could be achieving. There should be an absolute measurable ROI to any employee engagement program, whether it’s slowing attrition, increasing sales, or improving customer satisfaction.