Highlights

• AUM growth continues on the positive trend observed over the summer, moving from 31.7kg on Sept. 1st to 39.5kg on Oct. 31st
• HelloGold invited to New York alongside the UNGA to present its innovative financial inclusion products
• “Add cash” function replaced by “Buy gold”

AUM and Marketing

The good growth trend of AUM…

Highlights

• AUM jumped from 25,949grs to 31,718grs over July and August on the back of rising gold price.
• New CTO and new Workflow management platform
• GOLDX Mobile App beta available and new blockchain focus

Business

Golden summer

The summer months have been good for HelloGold. Total AUM increased by 22% over July an August…

Highlights

• AUM reinitiates growth — gold rises to a 6-year high (+1kg AUM over the course of June).
• ‘E-waste to gold’ campaign in partnership with ERTH received a positive response — campaign period extended
• HelloGold Thailand press launch and partnership with ‘Central Group Thailand’ event to kick-start customer acquisition campaign.

If…

Highlights

• AUM maintains at 24kg through May. Rising gold prices trigger spike in sales, offset by new customers inflow
• Major enhancement on the way for HelloGold app in Thailand
• GOLDX Mobile App in the final testing phase before beta release

Business

HelloGold maintains 24kg

The month of May saw mixed reactions from new and existing…

Highlights

• HelloGold Malaysia reaches 25kg at the close of April
• Major enhancement on the way for HelloGold app in Thailand
• GOLDX Mobile App in the final testing phase before the public release of beta

Business

HelloGold Malaysia reaches 25kg at the close of April

After a strong month of March that saw AUM rise pass the 20kg milestone, HelloGold kept up…

Highlights

• AUM breaking the 20 kg milestone thanks to a 4 kg increase in March.
• “Cash to Gold” feature to simplify in-app customer’s experience.
• Improvement implemented following Thai market feedback survey.

Business

AUM breaking the 20kg milestone fuelled by the joint promo campaign with Boost

In conjunction with Boost, HelloGold ran a Lucky Draw and Giveaway collaboration campaign from the 18th of February to the…

Highlights

• AUM increased by almost 2 kg over February, confirming the quickened pace seen in January.
• Direct debit integrated for new Smartsaver subscribers.
• HelloGold’s blockchain is now running live!

Business

A steady rise in AUM

The rate at which AUM increased over January left the HelloGold team confident its marketing and branding efforts were starting to pay…

Highlights

• 2019 is kicking off with promising figures regarding customer acquisition. Digital marketing campaign with data-driven decisions is starting to pay-off.
• HelloGold app is now live in Thailand!
• Tiered KYC has been enabled to allow users to try the app and buy gold faster.

Business

Digital marketing driving customers number up

2019 is starting with some very positive…