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Whether you run a small landscape company or a big, fancy technology firm, you need to get some “business” done to serve your customers. Inventory, accounting, tracking this or that, reports (sooo many reports)… there is a lot of glue that makes your company run.

Practically speaking, that glue is probably some form of software. The problem is most leaders aren’t into technology and have no idea how to start. So how does that glue actually get built?

It often starts with a conversation like this:

Boss: “We need to find software that does X, Y, and Z. Find something off the shelf because I don’t want some developer ripping me off.” …

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You need an app! The question is… which kind?

For the last 8 years or so this has been a two-sided debate: Native vs Hybrid. Recently (i.e. 2ish years), though, this debate has heated up (I am playing it fast and loose with the term “heated up”).

Why? Because we have a newcomer on the scene: Progressive Web Apps (PWAs). They have been around for a few years, but they have been exploding recently. In fact, you probably are using some and don’t even realize it:

In 2020, when our clients come to us asking for an app, we often find that a Progressive Web App is the best solution. Is it for your next app? Let’s see. …

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Why did someone screw a light bulb into the ground?

You need a developer. Whether you are a new founder with an exciting idea, or a seasoned CXO who wants to do something new in your company, you know you need a dev, but you have no idea how they do what they do.

Don’t worry, you are in good company.

Black magic… Alchemy…. Voodoo… the act of making a computer actually do something is rarely understood. All the client knows is that they need something built and that requires a developer to work their magic. Often this uncertainty leads to a bit of intimidation and therefore mistrust.

If you have worked with a development firm in the past, then this feeling may be even stronger if that experience did not go well. This usually comes in a few different…


David Baxter

David is the founder of Big Pixel, a UX and development firm. He specializes in giving tough love to startups and businesses. Learn more at

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