It is already…

  • 11:30am.
  • Two days past payroll.
  • Looking like you’ll ship a month later than you promised.
  • Costing more than you can afford to acquire customers.
  • Boarding time and your UberX driver is lost.
  • Three days remaining on your Kickstarter campaign.
  • Three months since you sent an investor update.
  • Looking awesome out there today on the other side of the window.
  • Too late to file without penalty.
  • Six minutes since Uber said the driver was approaching now.
  • 10% battery remaining, WTF?
  • 11:30pm.
  • Better than your career job.