This feels like one of those articles that was written to fill up your blog. Like you need to write a post per week or something. I took the time to read your article because of the title “Death by Hamburger – Why three little lines are hurting your UX”. The premise, it would seem, is that hamburger menus are bad for UX and that this article would explain why.
Excellent, I’m all eyes. Why are hamburger menus “hurting” my UX? What insights have you gained from testing and metrics that lead you to this conclusion? What alternatives would you suggest for revealing extensive menus instead? How did those alternatives compare under the same tests?
See where I’m going with this? You’re falling into the classic designer trap of assuming what the user does or doesn’t do or know. If anything your article comes to the conclusion that hamburger menus are necessary for extensive menus where access to any number of items may be needed at any given time. The only two downfalls of hamburger menus according to your text is that they require a single extra touch to access and that apparently despite implementation by some of the most widely used apps on the planet, i.e. Amazon, Uber etc. users apparently may not understand what a hamburger menu is. Really?
If you look closely even apps like Facebook and Gmail use variants of the hamburger menu, and for those that navigate the mobile web you’ll notice the hamburger menu in full effect especially across news sites: nytimes, bbc etc. to name a few.
You may in fact be right about hamburger menus and these multi-national companies have got it wrong, but please backup your premise with something concrete, otherwise the title of your article is I guess click-bate in the end and you’ve wasted my time.