Designer with IHS Markit, craft beer aficionado, hiker of mountains, husband of Anne, user of Macs
A customer’s greatest commodity is their attention. They may grant us a bit of it because they care about our story and how their involvement with us makes them feel (the story they tell themselves, as Seth Godin puts it). Think you’re in competition because of your product or service? You’re just as much in competition for your customer’s attention…
It’s been over a decade since Steve Krug’s seminal work, Don’t Make Me Think, was published (most recently in the 3rd edition last year), and it remains just as pertinent today. The principles he outlines about experience design can be applied to the analog world too, not just on the web. Take for example something simple like buying coffee.
