Fakers Don’t Pay for Their Values

The headline was derived from a quote in Fred Wilson’s Values post this morning. In short it’s about having values and then all the company’s actions reflect those often without them being written down.

Twitter stands for free speech even as going as far as suing the US Government to be able to publish government information requests so PRISM violations can’t happen again.

Johnson and Johnson in the 80's stood for safety and was willing to take $100 M hit after Tylonol was linked to several Chicago area poisonings

Will you stand up Core values/Ethical norms are important but often cast aside for the sake of business expediency.

Often times it takes demonstrating Personal Courage as defined in the 7 Army Values (http://www.army.mil/values/ )

Face fear, danger or adversity (physical or moral). Personal courage has long been associated with our Army. With physical courage, it is a matter of enduring physical duress and at times risking personal safety. Facing moral fear or adversity may be a long, slow process of continuing forward on the right path, especially if taking those actions is not popular with others. You can build your personal courage by daily standing up for and acting upon the things that you know are honorable.

Real Life Business Case

A couple of weeks ago a non Uber ride sharing company who prides themselves on community and friendliness rolled out an update their app. Everything looked pretty great until I saw their updated tip screen. That’s because it was designed by a 1099 driver with feedback from the ridesharing community on Facebook. Who shared all her iterations online with us.

The company’s position was their designers and engineers in SF had been slaving away for months on the overhaul and that it was a similar piece of work. The best the company would do was to acknowledge the driver was on the same wave length as Big Corporation.

Interesting enough when I pointed this obvious lift and the need to fairly acknowledge/compensate the originator I received a huge backlash.

I was told it was none of my business, I was an agitator, I was an asshole, it was ok that Big Company stole the work because it might lead to the originator getting a full time position etc.

Maybe all the above is true but I tend to follow my mother’s advice of standing for something and standing up for those who can’t or won’t do it for themselves. I encourage each of you to do so.

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