If I’m a Startup, Should I focus On Serving One Particular Type of Customer?
As a startup you have limited resources and it’s really important to mass your forces and apply maximum combat power to make your firm successful.
In the on demand delivery space, you have both a B2B and a B2C customer.
If you try to serve both customers you will not have enough resources to make both happy because of different requirements they have.
So pick one. A lot of startups fail because they try growing to fast. See Webvan from the Web 1.0