Data and creativity are far from mutually exclusive, contrary to your main point.
Robb Sands

We’re in agreement Robb. My argument isn’t that data and creativity are mutually exclusive, but that one complements the other. I wrote, “For data to support truly creative or innovative outcomes, we must allow it to inform us of the facts so we can ask questions and experiment with the adjacent possibles to discover the insights and potential that the raw data doesn’t provide.” Data is an important tool for the creative process. Thanks for your thoughts…

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