Write to Think
Many people believe that the only reason to write is to demonstrate your cleverness or authority on a topic.
In general, the web is getting prettier, website designs are fancier, and it’s easier than ever to get a nice website up and running on the Internet. But, I’ve noticed a counterproductive trend for most businesses, and consumers, by the way, that websites are doing a lot less (productive things).
Two incredibly smart and experienced content marketers–Mark W. Schaefer, in Content Shock: Why content marketing is not a sustainable strategy and Christopher S. Penn, in The Role of PR in the Coming Content Marketing Collapse–are forecasting a collapse in the effectiveness of content marketing.