CEO at Velocity Lending, Partner at Kaleidico Ventures, and Founder of Kaleidico
I told him their goal of homeownership would require some work.
He said he wasn’t interested.
Well, that’s not exactly how the conversation went.
I used to look at every mortgage lead as (maybe) one opportunity.
That mindset wasted a lot of leads and marketing dollars.
Now, I know better.
If you have a salesperson missing their goals, I encourage you to look at one of two…