Don’t Be a Rooster — Writing and Using Sales Scripts is the Key to Becoming a Top Producing Sales Professional

Bill Rice
1 min readJan 12, 2022

Sales scripts are essential.

Writing sales scripts forces you to think before you speak.

Writing sales scripts gets you focused on the customer.

Writing sales scripts makes you sacrifice for the sale.

Writing sales scripts encourages you to refine and iterate your presentation.

Writing sales scripts gives you a benchmark to measure against.

Practicing with sales scripts reveals the rough spots are.

Practicing with sales scripts makes role-playing easier.

Practicing with sales scripts gives you lots of reps before it matters.

Practicing with sales scripts makes you more confident.

Practicing with sales scripts makes you a professional.

Using sales scripts gives you a clear roadmap to closing.

Using sales scripts allows you to be flexible, but quickly return to the closing path.

Using sales scripts makes you seem more organized.

Using sales scripts makes you more efficient.

Using sales scripts makes you sound like an expert.

Winging it makes you sound like a rooster chasing hens in a chicken coop.

Photo by Sarah Halliday on Unsplash

Don’t be a rooster.

Go write a sales script.

No, really.

Now.

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Bill Rice

Lead generation expert and sales enthusiast. CEO/Founder of Kaleidico a digital marketing agency for lenders and law firms.