Why is Online Checkout So Difficult?!
Dmitry Kovalenko
1.4K6

Your analogy to paying a bill at the restaurant or supermarket is a little off. Your example of buying an iPad includes selecting specific features and personalization, which is not part of the checkout process. It would be analogous to going through the supermarket selecting what products to add to your cart or telling the waiter what food you want to order at a restaurant.

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