Plan B Is for Losers

If you commit to Plan A, you don’t need a Plan B!

As luck would have it, my sister in law is getting married on Saturday.

It’s gloomy out today and the forecast calls for rain.

Generally, here in Northern California, the first rain comes on Halloween.

But it’s supposed to rain cats and dogs (up to half an inch, which is YUGE! here) on Saturday.

Her wedding is outdoors.

And I don’t think she has a Plan B.

In business school, the profs tell you to always have a Plan B.

And in life, your mother often tells you the same thing.

I say, “F that!”

Go all in or go home.

You want a wedding outdoors? Do it and damn the rain.

It’s just water, after all.

Sure, you can put up a canopy or whatever.

But that’s not a Plan B.

That’s risk mitigation.

There is a difference.

Sometimes, having a Plan B allows you to focus less on Plan A.


Because you can fail and just say, “Well, good thing I had a Plan B!”

When all along you weren’t committed to Plan A.

You were just vaguely participating.

Like the old joke about the pig and the chicken.

Think breakfast:

The chicken lays the eggs. She participates.

But the pig? He’s committed.

I love bacon!

Look, a squirrel! :)

Get my point?

Commit. Make the best damned Plan A possible.

Then do EVERYTHING IN YOUR POWER to see it through to completion.

That’s how real businesses achieve success.

Image credit: ND Strupler under Creative Commons Attribution 2.0 Generic (CC BY 2.0). Modified for re-use. Original file:

This post was originally published on Internet Marketing Muscle, where I share sales, marketing, and business ideas.

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