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SEO is an important Marketing Strategy tool

In a short period of time, the practice of SEO has transitioned from being a mysterious fuzzy science practiced by nerdy number crunchers in the wee hours of the morning to that of a necessary strategic step practiced by PR and social media professionals during the course of a normal business day.

In this Medium post, I’m going to cover why SEO is important today in a broad marketing plan and strategy. I’ll also identify what I consider to be a major misconception about SEO.

SEO, Strategy and Positioning

From a strategic marketing standpoint, SEO is focused on gaining insights into market dynamics. And…

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Summary: How to measure Digital PR is a common question. Rightfully so! Traditionally, PR results have been difficult to measure and track. The emerging field of Digital PR is changing that. This blog post covers five metrics you can (and should) measure in a Digital PR program.

What is the Difference in Digital PR Versus Traditional PR?

Before listing the top five things you should track when measuring Digital PR, let’s answer the question “How is digital PR different from traditional PR?” Actually, the two are more alike than they are different, but the differences create a wide gap between the two.

Both Digital PR and Traditional PR are used…

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When we talk about Digital PR today it’s important to make the distinction between traditional public relations and digital public relations. And this is particularly true when it comes to the concept of velocity as it relates to digital PR. But that’s jumping ahead … first things first.

There’s a lot of confusion around the topic of digital PR and quite a bit a misunderstanding as to the differences between traditional PR and digital PR. I hope to clear some of the confusion up in this blog post. I am going to cover two defining differences between traditional public relations…

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Are SEO Specialists Replacing PR Specialists?

There’s a lot of buzz in the digital PR world these days about SEO — Search Engine Optimization — and for good reason. The SEO discipline has transitioned from that of a niche specialty largely handled by website designers and data analysts to one of an integral cog in the Digital PR and content ecosystem.

Link: Listen to the Podcast version of this post on Stitcher.

Why all the talk about SEO?

Essentially SEO is focused on improving the odds that content, and that includes written or visual content, gets in front of a desired target audience. It’s very important to recognize that this is not…

In this blog post, I’m going to talk about Digital PR and cover a few key points about what Digital PR is — and what it isn’t — and how Digital PR differs from Traditional PR. This will be a basic overview. In a future blog post, I’ll go into more detail on some of the technical differences between the two methods, such as the importance of SEO, Backlinks and Keyword Strategy in a Digital PR program.

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How Is Digital PR Different from Traditional PR?

Historically, Traditional PR has been purely deadline driven. It’s focused primarily on outreach to editors and influencers based on the speed of getting…

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In this post, I will address two issues: what does a successful content marketing funnel look like, and what role does digital PR play in making a content marketing funnel successful?

First, let me address what a content marketing funnel is. According to analyst firm Forrester, on average, a person consumes 11.4 pieces of content before making a purchasing decision. In many cases, these potential buyers are at the very early stages of buying. …

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Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning release, which will be the focus of this blog post.

Historically, the press release has been used by companies to introduce new products and services to the media. In the recent past, this generally meant sending the release to an editor or journalist either via email or the newswire.

The new-product orientation of a press release means that news distribution is generally dictated by the number of new products launched. …

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The days of a public relations program’s success being judged by the number of press releases sent via the newswire or en mass via an email blast are long over. Still, that hasn’t stopped marketers today from throwing lots of money and time at these old-school tactics — ones that have little or no ROI or value in today’s digital-centric media environment. Why is this?

Simply put, it’s because these approaches were very effective in the traditional media distribution environment of the past, where publishing company influencers such as editors and journalists held the keys to coverage and visibility.

The…

Bill Threlkeld

A digital marketing mixologist and consultant combining 25-plus years of public relations and content marketing experience with digital media expertise.

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