Bill ThrelkeldWhy SEO Is ImportantThis post talks about the benefits of SEO, including the opportunity to set a defensive keyword strategy based on SEO data.Oct 12, 2019Oct 12, 2019
Bill Threlkeld5 Essential Digital PR MetricsSummary: How to measure Digital PR is a common question. Rightfully so! Traditionally, PR results have been difficult to measure and track…Feb 16, 2019Feb 16, 2019
Bill ThrelkeldVelocity Versus Speed in Digital PRWhen we talk about Digital PR today it’s important to make the distinction between traditional public relations and digital public…Dec 30, 2018Dec 30, 2018
Bill ThrelkeldAre SEO Specialists Replacing PR Specialists?There’s a lot of buzz in the digital PR world these days about SEO — Search Engine Optimization — and for good reason. The SEO discipline…Dec 13, 2018Dec 13, 2018
Bill ThrelkeldWhat Is Digital PR?In this blog post, I’m going to talk about Digital PR and cover a few key points about what Digital PR is — and what it isn’t — and how…Nov 16, 2018Nov 16, 2018
Bill ThrelkeldPublic Relations and the Content Marketing FunnelIn this post, I will address two issues: what does a successful content marketing funnel look like, and what role does digital PR play in…Oct 29, 2018Oct 29, 2018
Bill ThrelkeldWhat is a Positioning Release?Most of us are familiar with the new product press release. Not nearly as many are familiar with the positioning release, which will be…Oct 17, 2018Oct 17, 2018
Bill ThrelkeldWhat is the Content Distribution Ecosystem?The days of a public relations program’s success being judged by the number of press releases sent via the newswire or en mass via an…Sep 29, 2018Sep 29, 2018
