Picking a Color For Your Brand
Bill S Kenney

What I like most about color, is it’s subtle cues. The small nudge a previous experience or even a push into a new path.

Over time, color can be made to short cut even the most complex components of our brain.

Even children develop their perceptions of color early on and make connections with the larger world around them.

This article reminds me how all of this matters in developing a great brand.

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