But, lets think about this: why should a company want to be the first in the market if they are delivering something that is not going to be adopted by their users because it doesn’t solve their problems? It seams foolish, right?
End your UX Debt with 3 Simple Steps
Marilia Moita

Knowing that go-to-market decisions in larger companies are often driven by departments or people who have no measurable accountability to the product quality, how do you recommend we change the narrative in those scenarios?