
As design professionals, we shouldn’t let ourselves think there’s any magic in Design Thinking. Our teams, stakeholders, and executives can believe in it, but we shouldn’t. To do so would be to depend on Design Thinking having magic and such magic doesn’t really exist.
…dly considered content may not stop people from using your product if they have no alternative, but shouldn’t we aspire to more than that? We are humans building products for humans. What we say and how we say it matters. How we make our customers feel through our language choices matter.