PPC advertising is vulnerable to a certain type of network fraud — Click-Fraud. Of course, Google is making serious efforts to protect advertisers from invalid traffic, but it’s considered that about 15% of traffic isn’t real.
To help companies avoid this problem, we have developed algorithms to detect a wide range of cyberattacks. For example, to make the traffic audit, you can consider the traffic in a form of signal. Then, decompose it, select the trend components, analyze behavior patterns, find the signal that corresponds to fraudulent behavior patterns, show this traffic to expert and make a conclusion about the invalid traffic nature.
As a result, we receive a powerful personal tool integrated in BiNeuro system for traffic audit and protecting advertising from Click-Fraud.
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