It’s tough staying competitive, especially as an independent restaurant owner. With all of the things you need to worry about, marketing can often get put on the back burner until one day you look up, see a half-empty restaurant, and realize you need to start promoting your business — fast.

This can lead to costly mistakes.

With so many advertising companies telling you the best marketing for restaurants is “X”, it’s easy to go down the wrong promotional path and wind up wasting your time and your money. Before you hit go on your next marketing campaign, make sure you…

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