Enlists an improv actor to channel Bob Ross “We’re looking at ways that we can make a big, bold move,” said Matson. “Doing something live is a little bit of a calculated risk. It’s inherently interesting because you don’t know what’s going to happen so we’re trying to take advantage of that and see how that might work for a business that’s 60 years old, such as ourselves. So it’s reinventing ourselves in the way we show our customers our story and Facebook Live happens to be a great way in for us to do that.”
