Business Model Canvas as a Creativity Tool


According to a survey conducted by IBM, where they interviewed more than 1,500 CEOs from 60 countries and 33 industries, creativity is what is needed for success. Researchers have also defined creativity as one of the key source for competitive advantage as well as for companies’ continued existence

Creativity has many different definitions and one way to describe it is that it is the generation of new and useful ideas. Creativity has been divided into two categories. One is capital C creativity that involves something totally new that receives social validation enough to be added to the culture, an example is the light bulb and the Internet. The other type of creativity involves ideas or products that are new to the person or organisation, an example is a new way of delivering a service or a new way to use a product.

Creativity is about solving problems. To solve a problem the first step is to know exactly what you want to solve. What information do you have about your problem?

Business model canvas is a great tool to help you see the big picture of your business, discover problems and gather information. The business model canvas has nine building blocks that show how your company intends to make money.

You can learn about each building block in the following videos. This video series is a part of a Leonardo da Vinci Transfer of Innovation project called VETIP. The project aims to improve digital competence, develop VET e-business programmes and help to combat issues of high youth unemployment by supporting beneficiaries in the creation of new online businesses.

Creativity and Business Model Canvas

https://www.youtube.com/watch?v=c8sp_5iNjxc&index=1&list=PLHTZ0zVGhY7zzfwpWb6gRK4ZkcY0hLG8T

In this video Birna talks about creativity and Business Model Canvas.

1. Customer Segment

https://www.youtube.com/watch?v=38JyoiyMRcE&list=PLHTZ0zVGhY7zzfwpWb6gRK4ZkcY0hLG8T&index=2

In this video Thoranna talks about the Customer Segment building block which is about the heart of your business model, your customers. You need customers for your company to survive for long.

2. Value Proposition

https://www.youtube.com/watch?v=jZgBTosJTV8&list=PLHTZ0zVGhY7zzfwpWb6gRK4ZkcY0hLG8T&index=3

In this video Hannes talks about the Value Proposition building block which is about the value you are creating for your customer through your product or service.

3. Channels

https://www.youtube.com/watch?v=lyudHm7lND0&list=PLHTZ0zVGhY7zzfwpWb6gRK4ZkcY0hLG8T&index=4

In this video Thoranna talks about the Channels building block which is about how your company communicates with and reaches its Customer Segment to deliver the value.

4. Customer Relationship

https://www.youtube.com/watch?v=7EFOEGbwr6I&list=PLHTZ0zVGhY7zzfwpWb6gRK4ZkcY0hLG8T&index=5

In this video Herdis Pala talks about the Customer Relationship building block which is about the type of relationship your company has with customers and it involves sales, marketing, customer service and support.

5. Revenue Streams

https://www.youtube.com/watch?v=cNA7Qzxb8wY&index=6&list=PLHTZ0zVGhY7zzfwpWb6gRK4ZkcY0hLG8T

In this video Birna talks about the Revenue Streams building block which is about the income your company generates from each customer segment.

6. Key Resources

https://www.youtube.com/watch?v=s81KE4tGnhs&list=PLHTZ0zVGhY7zzfwpWb6gRK4ZkcY0hLG8T&index=7

In this video Hannes talks about the Key Resources building block which is about the assets required to make your business model work.

7. Key Activities

https://www.youtube.com/watch?v=XIFNG87q-QU&list=PLHTZ0zVGhY7zzfwpWb6gRK4ZkcY0hLG8T&index=8

In this video Birna talks about the Key Activities building block which is about he most important things a company must do to make its business model work. You can find the categorisation model mentioned in this video here.

8. Key Partnership

https://www.youtube.com/watch?v=075a-3U7kHE&index=9&list=PLHTZ0zVGhY7zzfwpWb6gRK4ZkcY0hLG8T

In this video Herdis Pala talks about the Key Partnership building block which is about the network of suppliers and partners that make the business model work.

9. Cost Structure

https://www.youtube.com/watch?v=fOOKInedk8w&index=10&list=PLHTZ0zVGhY7zzfwpWb6gRK4ZkcY0hLG8T

In this video Birna talks about the Cost Structure building block which is about the most important costs that occur in your business model.

Now it’s Your Turn

https://www.youtube.com/watch?v=SvCTQlNyjJU&index=11&list=PLHTZ0zVGhY7zzfwpWb6gRK4ZkcY0hLG8T

In this video Birna talks about how to use the Business Model Canvas.

The model works best when you print it out on a large surface so groups of people can work on the model together with Post-it notes or board markers.

You can find an empty canvas here.

You can see examples of business models here: Facebook, Google, Twitter.

We encourage you to start creating several different models for your company to come up with creative solutions for your business’ success ☺

Image credit: Unsplash