How to Troll 1 Billion People

Brad Langdon
4 min readJul 9, 2023

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Have you ever wanted to start a cult?

Jim Jones did. And in 1978 he convinced 900 of his followers to drink arsenic infused koolaid as part of a mass suicide pact.

Video still — Jim Jones led the infamous cult ‘Jonestown’, and was responsible for the mass suicide of over 900 people in 1978. Watch the full video here.

But is successfully pitching a mass suicide the ultimate troll?

No. It’s just murder.

By the way you can listen to Jim Jones talking his followers through this mass suicide on the Jonesville death tape, it’s pretty messed up).

To troll someone is to do or say something (usually online) to deliberately mislead or confuse others, for the entertainment of others.

And to troll a billion people you’re going to need the internet.

The internet is where it’s at! See the video version of this article here.

328 million terabytes of data are uploaded to the internet every single day. Written down, that’s about 328 million thick books. Stacked side-by-side that’s enough books to circle halfway around the earth.

Or is it?

Can the earth be circled? Is the earth even round?

… Yes.

Yes, it is.

But you won’t hear that at the flat earth convention in North Carolina. Flat earthers get together once a year to discuss all things ‘flat earth’, such as the ice wall that keeps our oceans in place or the ongoing NASA round earth hoax.

Are our oceans kept in place by a massive ice wall? [Spoiler, they are not] See the video version of this article here.

This man built his own rocket so that he could see with his own eyes the flat earth that’s being hidden from us. He died on his second attempt after his rocket failed.

Mike Hughs was killed when his homemade rocket crashed. He was trying to see with his own eyes what he beleived to be true, that the earth was flat. Watch the full video here.

So have flat earthers been trolled? Is this a joke that got out of hand?

Perhaps.

But to troll a billion people, we need more than a crackpot theory. We need something that will spread. We need something viral. We need … a meme.

As silly as memes are, they’re a brilliant way to spread ideas.

They pack a lot of value into a small package, it’s actually quite genius.

They do this the same way the best speakers do, by leveraging the communication cheat code that is “the metaphor”.

Metaphors are like a fast lane to understanding.

New concepts are quickly understood by attaching themselves to existing concepts that the audience already understand at an emotional level. This means fewer words.

Metaphors are like a fast lane to understanding. New concepts are quickly understood by attaching themselves to existing concepts that the audience already understand at an emotional level. See the video version of this article here.
The end result is a deeper and faster understanding of the concept being shared, with only a few words. See the video version of this article here.

The 1979 sci-fi classic ‘Alien’ was pitched as “Jaws in Space”.

The 1979 sci-fi classic ‘Alien’ was pitched as “Jaws in Space”. See the video version of this article here.

Three words. Three words and you’ve attached your movie script to the emotional experience of watching ‘Jaws’.

Memes work in the same way. They take an idea or concept you want to share (the text) and attach it to something easier to understand, an image.

Memes take an idea or concept you want to share (the text) and attach it to something easier to understand (an image). See the video version of this article here.

Cambridge Analytica knew this too, hence memes helped Donald Trump win the 2016 presidential election.

Ironically Donald Trump turned out to be a never ending meme.

Is Donald Trump the ultimate troll? See the video version of this article here.

Maybe that’s it. Maybe Donald Trump is the ultimate troll? You could argue he trolled half of the U.S. population to get elected. But even that would be well short of 1 billion.

1 billion people might just be too optimistic.

Only, it’s not.

This has already happened. Bear with me. In 1987 a particular Kempo Karate move was banned from all martial arts tournaments due to its likelihood to cause permanent injury. It’s turned up again a few times over the years but can result in a permanent ban. It turns out that this move holds the answer to our question.

In 1987 a particular Kempo Karate move was banned from all martial arts tournaments due to its likelihood to cause permanent injury. Incredibly, it’s here that we can answer our question, how do you troll 1 billion people? See the video version of this article here.

Sadly, this cannot be written, the only way to show you this is, well, to show you. If you want to see the troll that has amassed over 1 billion victims then go ahead and check out the video below.

That’s all form me. Take care.

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Brad Langdon

Hi, I'm Brad. I make videos about the intersection of technology and culture. Take a look for yourself https://www.youtube.com/@bit_culture