Greetings from a friendly content strategist — When it comes to building products, some people think of content as a final flourish, words on a page or screen that can be written just before launch. But we know that’s not the best way to do it! Thoughtful, consistent interface content is a core element of a well-designed…

This blog post is based on the talk I gave at at Confab Central in Minneapolis, USA on June 9, 2017 and at the Content Strategy Forum in Melbourne, Australia on October 6, 2016. Every day at Shopify, thousands of people write content that our merchants will see. That’s pretty…

Ever wondered what it’s like to be your own boss, become an entrepreneur, or start your own business? Introducing Shopify on Snapchat! If you don’t know what Snapchat is, here’s a quick lesson. First of all, it’s not just for teens. It’s a 5-second picture of your friend’s dog, a…

On Saturday, February 20, 2016, UX practitioners from all over the Ottawa area, including information architects, designers, content strategists, and developers, gathered at Shopify’s headquarters in Ottawa, Canada to celebrate World IA Day.

For the latest on all things content, design, research, and front-end development, check out Polaris — Shopify’s design system. It launched in April 2017, and it’s truly a thing of beauty. Shopify’s voice and tone guide Even though we’re lucky enough to have an in-house product content strategy team, we can’t write every single word…

Establishing a content strategy team from scratch is a challenge — especially in a product company with no existing content processes. Since January 2015, we’ve been hard at work building a product content strategy team, and we’d like to tell you what we’ve learned along the way. And what better…