23 Free Digital Marketing Tools Every Digital Marketer Needs
Digital Marketing is like oxygen for brands who want to get more customers in less time. When it comes to online trend, all gurus have listed digital marketing on the top place. According to Forrester, by the year 2021, digital marketing is said to hit $120 billion.
As digital marketing is in fashion, it is getting harder for businesses to handle it and for this sole purpose, companies are entrusting the task of online marketing to Digital Marketers.
So the digital marketers assigned with the task keep on manipulating different website, blogs, social sites, and emails.
The list of digital marketing doesn’t end on some feature instead it has uncountable tools for writing articles, editing posts, finding images, writing captions, researching hashtags, scheduling content and monitoring metrics.
Marketing tools have made our lives easier, previously the task which takes a day today used to take a whole week. So, using digital marketing tools are highly recommended, as they not only save your time but also ensure guaranteed results.
Below mentioned are the 14 free digital marketing tools that can lessen your workload without compromising results.
Free SEO Marketing Tools:
SEO is the most vital part of digital marketing. No company can effectively function online without incorporating effective SEO marketing strategies. Below mentioned are the free SEO marketing tools.
• Google Page Speed Insights:
This tool tests the loading time and performance of your website for desktop plus mobile version. You need to enter the URL of your site and it will also detect the room for improvement. For mobile website review, a digital marketer can also see improvement opportunities, font sizes, and targets.
• Moz Local Listing Store:
This is one of the most lovable SEO tools. It carries on data crunching from different sources such as Google and Facebook etc. to let you know where your business stand. The best thing about this software is that it reveals the results with fixes.
• Keywordtool.io:
This tool can shit plenty of keywords for you associated with a sing keyword. With this tool, you need to enter a keyword and it provides you with a vast variety of suggestions.
• Google Analytics:
This tool tells you the position where you stand by the end of the day. So you will be able to track the traffic on your website through this tool. Google Analytics also reveals specific keywords to which people land on your pages.
• Ahrefs’ Backlink Checker:
The free version for this SEO tool shows the 100 backlinks to a specific website or URL. It also reveals the number of backlinks and refereeing domains.
Free Email Marketing Tools:
Email marketing is the most cost-effective mean of marketing your business to the target audience. Thankfully, we have some free tools that can help you with the email marketing campaign. Some are mentioned below:
• Email Marketing Scorecard:
This is the best tool to see if your email marketing campaign is effective or not. This software asks you some random questions about your business and how you market your brand. Later on, it gives you a scorecard and some set of tips for improving your email marketing.
• Email Template builder:
Writing email is not that easy as many think; however, if you have a free template, the job is easier than before. This email service provider, give you the most effective template that can be used again and again.
• Headline Analyzer:
Email writing is difficult however selecting the right headline for it is a heck of a task. This email marketing tool suggests you a subject content for an email campaign. It also analyzes your headline based on the choice of your words.
• Hello Bar:
This tool helps you install a small bar on the top of your website so that visitors can sign up for emails. Upon opting for emails, the new user will be added to the campaign monitor automatically.
• Kickbox:
Email list maintenance is one of the regular tasks. You need to remove invalid subscribers from your email lists so it is the most time taking procedure. Kick Box tool has made it easy for you as it can cut down those subscribers who are increasing your bounce rates and not coming back.
Free Content Marketing Tool:
Content is the most important part of digital marketing. So, there are many free tools for writing content. Some are listed below;
• Hubspot’s Blog Content Generator:
Before the content is written, the idea is perceived. This tool is the best when comes to the content generator. You need to enter three nouns related to the topic that you are thinking to build content on. This tool will give you give ideas for the blog posts.
• CoSchedule’s Headline Analyzer:
This is one of the best tools as it lets you set a Headline for the content you have written Headline plays a vital role as people choose to read the blog only if the headline is attractive.
• Grammarly:
This is the best tool for copy write flaws. It can detect grammatical errors, can suggest synonyms, spot punctuation marks, and misspellings. Moreover, it also helps you detect the plagiarism in your write up.
• Editsaurus:
This tool can detect the problems with your blogs as it can detect content that is difficult to read, improper English and can also detect grammatical errors.
Free Tools for Adding Visuals to Your Content:
Well-Written content is important, however by adding visuals to content, one can attract more customers towards it. Below mentioned are some free tools for adding visuals to your content:
• Type Genius:
This writing tool, Type Genius recommends you some good combination of fonts that will make your content look better.
• Google Fonts:
Google fonts suggest your quality writing layout for your next design. This web font makes it easy for users to add a font to your website.
• WhatFont:
WhatFont users can identify the name of the fonts used on any other webpage in just a single click. So if you are inspired from any font on someone else’s website, get it via WhatFont tool.
Free Social Media Marketing Tools:
Marketing through social media tool is the most effective way of showing your business to a maximum number of people.
• HootSuite:
HootSuite is the best tool that can manage 3 social profiles at one time. It can also help in scheduling of 30 posts in advance. Moreover, it can also help in leads generation.
• TweetDeck:
As the name suggests, this tool is for Twitter specifically. TweetDeck allows twitter birds to use custom timelines. It also creates and manages Twitter lists and searches. It is totally free for Twitter users.
• Social Bakers:
This tool lets you measure your performance with competitors. So that you use your insights to improve your content. By using this tool, you can effectively monetize your campaign.
Free Link Builders:
Below is the list of free link building tools.
• Click to Tweet:
This tool makes it easier for your followers to share your content on social media. When you add content that you want others to share, it will generate a link that can be embedded on a blog or an email.
• Social Media Share Button Generator:
This is the best link to generate custom share links for Twitter, Facebook, Pinterest, and LinkedIn.
• Bit.ly:
Long URLs are quite confusing and also effects your SEO. This software can shorten the URLs and can also help you by tracking the user’s behavior on your site.
Is this article helpful for you? Let us know in a comment if you have better digital marketing tools.
