Open in app

Sign In

Write

Sign In

BJ Fogg
BJ Fogg

12K Followers

Home

About

Published in

Forge

·Jan 1, 2020

A Simple Equation to Start or Break Any Habit

Every behavior comes down to three variables — You can change your life by changing your behaviors. You know that. But as I’ve found in my research as the founder and director of Stanford’s Behavior Design Lab — and as most of us know firsthand — there is a painful gap between what people want and what they…

Habit Building

5 min read

A Simple Equation to Start or Break Any Habit
A Simple Equation to Start or Break Any Habit
Habit Building

5 min read


Mar 18, 2018

The Facts: BJ Fogg & Persuasive Technology

A piece on Medium has mischaracterized my work and the work in my Stanford research lab. The author is misleading readers by portraying me as the bad guy. I put together some facts about my efforts to raise awareness about the ethics of persuasive tech. Check out the stuff below…

Design

3 min read

Design

3 min read

BJ Fogg

BJ Fogg

12K Followers

Stanford behavior scientist & innovator.

Following
  • Tony Stubblebine

    Tony Stubblebine

  • George Kao

    George Kao

  • ODC

    ODC

  • John Battelle

    John Battelle

  • Dreams

    Dreams

See all (244)

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech

Teams