Bernard Gauthier, PhDA New Communication Strategy to Combat the COVID-19 PandemicSo here they are: my recommendations for a more strategic approach to communication and public relations in an effort to combat the…Aug 14, 20201Aug 14, 20201
Bernard Gauthier, PhDA closer look at COVID-19 communication strategy: A DCNN analysisWhat conditions in the demographic, competitive, news media and natural environment suggest about communication strategyMay 18, 2020May 18, 2020
Bernard Gauthier, PhDCommunication Strategy for COVID-19: Assessing the external environment using PEST analysisPerhaps more than any other strategic element, the many threats in the external environment are what makes a global communication campaign…May 3, 2020May 3, 2020
Bernard Gauthier, PhDCOVID 19 and Communication Resources, Part 2Communicators have a toolbox with which they must work as they prepare and disseminate the COVID-19 campaign. How full is it?Apr 10, 2020Apr 10, 2020
Bernard Gauthier, PhDCOVID-19 and Communication ResourcesCommunicators have a toolbox with which they work on a critically important COVID-19 campaign. How full is it? How good are the tools?Apr 1, 2020Apr 1, 2020
Bernard Gauthier, PhDCOVID 19 and the Global AudienceEvery human being is at risk of contracting the COVID-19 virus and every human being must must be reached by the communication campaignMar 27, 2020Mar 27, 2020
Bernard Gauthier, PhDCOVID-19 might just be the toughest strategic communication challenge everThe effort to educate the world on the dangers of COVID-19 is complex, demanding and important. This is the first of a series of posts I…Mar 24, 2020Mar 24, 2020
