In my previous post, I analyzed the current conditions in four particular fields of the external environment, using the PEST Analysis method. I scanned and commented on the many profound challenges lying in the Political, Economic, Social/cultural and Technological fields of the external environment. As a strategic communicator, though, I…

Perhaps more than any other strategic element, the many threats in the external environment are what makes a global communication campaign to contain the spread of COVID-19 so very difficult. In my book on strategic communication planning, I argue that to be strategic, communicators need to scan the external environment…

Communicators have a toolbox with which they must work as they prepare and disseminate this critically important COVID-19 campaign. How full is the toolbox and are the tools they can use the right tools for the job? My first and second posts in this series covered the first two elements…

Communicators working on campaigns to slow the spread of the COVID-19 pandemic have a toolbox with which they must work as they prepare and disseminate their critically important messages. How full is their toolbox and are the tools they can use the right tools for the job? My first and…

The current effort by public health agencies to influence our behaviour and stem the tide of the pandemic is more complex than any PR campaign in my lifetime. Never has so large and so diverse an audience been the focus of strategic communication. In my recent post on COVID-19 and…

The effort to educate the world on the dangers of COVID-19 is complex, demanding and important. This is the first of a series of posts I am writing to shine a light on what makes this challenge so daunting. I’ve worked in public relations and communication for the last 35…